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Moët & Chandon, the most famous champagne brand in the world
Moët & Chandon is, without doubt, synonymous with champagne. It is the best known brand of the most popular and glamorous sparkling wine in the world. This fame is the result of more than 270 years of history where there is so much to talk about.
Maison Moët & Chandon is part of the renowned Louis Vuitton Moët Hennessy (LVMH) group. It has 1,190 hectares of vineyards, the largest area in Champagne, all with the region’s characteristic limestone soil. 50% percent of the vineyard area is classified as Grand Cru and 25% as Premier Cru. The Moët & Chandon cellars are the largest in Champagne and have an extraordinary network of underground labyrinths (28 km) where its wines and sparkling wines age in optimal conditions of humidity and temperature.
Let’s learn a bit more about Moët & Chandon, the most famous champagne in the world.
A bit of history
Moët & Chandon started in Épernay (Champagne) in 1743 as Moët et Cie (Moët & Co.) by Claude Moët. At that time, Louis XV was on the throne and during his reign the demand for sparkling wine increased, so shortly after starting out, Moët et Cie already had a broad client base that included nobles and aristocrats. But the true architect behind the house’s success was Jean-Rémy Moët, the founder’s grandson, who took over the company when his grandfather Claude passed away.
Jean Rémy revolutionised Moët with his entrepreneurial skills. It was him who bought the Hautvillers Abbey vineyards, the place where champagne was born a century earlier and where the famous Benedictine monk credited with its discovery, Dom Pèrignon, perfected its production.
Did you know that Moët & Chandon Brut Imperial is dedicated to Napoleon Bonaparte?
Jean Rémy had a secret weapon: his friendship with Napoleon Bonaparte, which boosted the house’s growth and was a great claim to boost its consumers and reach different countries. In fact, Napoleon was the first visitor to the winery, and he used to say: “In victory you deserve to drink champagne; In defeat, you need it!”
Napoleon’s visit was widely celebrated and, as Champagne historian Patrick Forbes explains: Everyone who was anyone in Europe passed through the Champagne district on their way to Paris, to the Congress of Vienna, and everyone wanted to visit the famous champagne maker.
These were ten years of fame and glory for Jean Rémy and for Moët et Cie. Such was the increase in orders for his champagne that he even found it difficult to make enough. Before abdicating, Emperor Napoleon awarded Jean Rémy his own officer’s cross of the Legion of Honor. Later, the maison dedicated its most famous champagne, Moët & Chandon Brut Imperial, to Napoleon.
Sharing the magic of champagne around the world
Queen Victoria, Tsar Alexander of Russia and Emperor Franz II of Austria were, at the beginning of the 19th century, some of the distinguished clients of Jean-Rémy Moët who, in effect, was fulfilling his aim: “of sharing the magic of champagne all around the world.”
Jean-Rémy retired, leaving the company in the hands of his son Victor and son-in-law Pierre-Gabriel Chandon de Briailles who, in order to establish the new partnership, changed the company’s name to Moët & Chandon.
Moët & Chandon, an example of innovation and avant-garde
Despite the effects of World War I, Moët & Chandon created a new vintage champagne which it named after Dom Pèrignon. It was the beginning of a premium brand that is only made in exceptional vintages and soon became an icon of perfection and refinement. The first vintage was sold in 1842. The company’s flagship, Moët & Chandon Brut Imperial, was launched in 1860 and is, to date, their best-selling brand and undoubtedly the most famous in the world.
Moët & Chandon Brut Imperial is an example of what mastery means when it comes to defining a blend, as it is made from assemblages of wines from more than 200 crus that combine the delicacy of the Chardonnay variety, the flexibility of the Pinot Meunier variety and the body of the Pinot Noir. A sparkling wine with an inimitable identity that has represented the balance of champagne for more than 150 years.
Moët & Chandon has never spared any effort in investing in modernisation. Only Moët & Chandon is able to innovate by breaking the rules. And this is how Moët Ice Imperial was born, the first champagne to be enjoyed on ice.
Not content with this latest milestone, Moët & Chandon, through its subsidiary in Mendoza, Argentina, presents its latest creation: Chandon Garden Spritz, a sophisticated cocktail, with citrus touches, a sweet entry and a slightly bitter finish, destined to become the fashionable aperitif.
To speak of Moët & Chandon is to speak of the history of Champagne. An icon of glamour and elegance that has also become a worldwide symbol of success. If you’re not familiar with their champagnes yet, don’t wait any longer to try them!
