In mountainous or remote areas, the rugged topography can hinder the installation and maintenance of electrical infrastructure. It is for this reason that some local communities were delayed in gaining access to electricity. In the case of Serralunga d'Alba, a quaint medieval village nestled in the heart of Barolo production in Piedmont, Italy, they were unable to enjoy electric power until the arrival of Giovanni Massolino, a tenacious, creative, and entrepreneurial man who, under the guiding principle "tra le viti, le colline e i vignaioli" ("Among the vines, the hills, and the winemakers"), established his estate in 1896 and revolutionized the town with the intention of preserving the identity and character of the traditional Piedmontese grapes. Today, four generations later, this motto endures and, as members of the Consortium for the Protection of Barolo and Barbaresco, they offer true gems that are internationally recognized.
Their Massolino Barbaresco is a Barbaresco crafted from the region's signature varietal, nebbiolo, sourced from a blend of three plots cultivated in the town of Neive (in Piedmont) with soils that are predominantly calcareous, marly, and clayey. They practice respectful agriculture and, as the current stewards of the winery, oenologists Franco and Roberto say, "We care for our vineyards like gardens, for grapes are our roses!". In the winery, the grapes ferment in large oak vats and remain on skins for about three weeks. Afterwards, the wine is aged for 18 months in large Slavonian oak barrels.
With Massolino being a surname deeply connected to the town of Serralunga d'Alba, Massolino Barbaresco is a prime example of such a fruitful bond. A wine from one of the most renowned houses in the area where innovation is always in favor of tradition.